Brand kit
Newly Archives
The visual language behind the brand. Use these elements anywhere our name appears — the website, QR signage, printed cards, social posts, and partner materials.
01
Logo mark
Use the mark with generous clear space — at least the height of the "E" on every side. Don't recolor, rotate, or place over busy imagery.
02
Color palette
Ivory
HEX#FAF7F2
Token--ivory
Background
Soft Blush
HEX#F3E8E2
Token--blush-soft
Surface / secondary
Blush Clay
HEX#C9A38A
Token--blush
Accent / brand
Deep Clay
HEX#3D342E
Token--clay
Foreground / primary
03
Typography
Display
Aa
Cormorant Garamond
Headlines, gallery names, editorial moments. Weight 500, tight tracking.
"Every photograph is a vow."
Body
Aa
Inter
Body copy, UI, buttons. Regular & medium weights, default tracking.
Collect every photo, video, and message your guests share — in one private archive that lasts a lifetime.
04
Voice & tone
We sound like
- — Warm, never saccharine
- — Editorial, never corporate
- — Reassuring, never pushy
- — Concrete, never generic
We avoid
- — Emoji, exclamation pile-ups
- — "App", "platform", "solution"
- — Wedding-industry clichés ("tying the knot")
- — Hard sells and urgency tactics